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Saturday, July 25, 2020 | History

1 edition of Dynamics of international advertising found in the catalog.

Dynamics of international advertising

Barbara Mueller

Dynamics of international advertising

theoretical and practical perspectives

by Barbara Mueller

  • 261 Want to read
  • 34 Currently reading

Published by Peter Lang in New York .
Written in English

    Subjects:
  • Advertising

  • Edition Notes

    Includes bibliographical references and index.

    StatementBarbara Mueller
    Classifications
    LC ClassificationsHF5823 .M829 2011
    The Physical Object
    Paginationx, 368 p. :
    Number of Pages368
    ID Numbers
    Open LibraryOL24903354M
    ISBN 109781433103841
    LC Control Number2010046421

    International Marketing Orientations 1/19 Globalisation of Markets 1/23 Developing a Global Awareness 1/25 Orientation of International Marketing 1/28 Learning Summary 1/28 Review Questions 1/29 Module 2 The Dynamics of International Business 2/1 The Twentieth Century 2/2 Balance of Payments 2/ Module 1 The Scope and Challenge of International Marketing 1/1 Introduction 1/1 The Internationalisation of Business 1/3 International Marketing Defined 1/8 The International Marketing Task 1/8 Environmental Adjustment Needed 1/14 Self-reference Criterion: An Obstacle 1/15 Becoming International 1/

    The authors address issues in a novel way by bringing in cases from advanced and emerging markets. In this connection they also discuss technological requirements of the 21st century and how these developments necessitate a change in looking at international marketing issues.   Chapter 1: State-of-the-Art Review of Research International Marketing Management; Chapter 2: Market Orientation, Learning Orientation, and Innovativeness in the Global Marketplace: Moderating Roles of Organizational Memory and Market Turbulence; Chapter 3: The Dynamics of International Market WithdrawalCited by:

    International Marketing: International marketing is the export, franchising, licensing or full direct entry of a marketing organization into another country. This can be achieved by exporting a company's product into another country; entry through franchising or licensing in the target country; or direct investment in a foreign country. This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of .


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Book Description. The Dynamics of International Business offers a comparative, chronological overview of the strategic and structural evolution of international firms. Organized around eras of global economic development, the text synthesizes research on the internationalization of firms, highlighting crucial turning points in the evolution of the international economy.

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